Recently, I've been getting a slew of cold emails from marketing people who think I'm some important business executive, usually soliciting me for advertising and/or website optimization. If the cold email is patently baseless (e.g. wrong website, wrong employer, thinks my name is something it's not), I've been rebutting them in a supportive but critical way.
Let me explain.
Dale Stones' alter-ego in real life works in sales, and understands what goes into the cold-sales process. On a daily basis, he sends out emails himself in order to secure future business. When I receive emails from people in the same position, I always give them the attention they deserve, especially since I may find some usefulness regarding the content within. But sometimes, a rep sends me an email and gets it so dreadfully wrong that I can't help but respond in a comically critical way. Here's a recent one I got;
I sent along a photo, too;
|I'd be psyched to get this in my inbox.|
In the email, the guy got my company wrong, didn't know my name, and had a complete misunderstanding of what I do. Frankly, I'm not sure how he made the connection to me from the bistro he wanted to sell to. Truly mind-boggling.
Here's another one;
I've also attached the photos I sent back;
|This is the photo that features a tool prominently.|
What I found fascinating about this email was that the guy sent me an email asking about a site that wasn't even close to the website I actually curate. That's truly bizarre, if for no other reason than because misspelling a website on the internet is dangerous. Almost everything re-directs to porn. Since I am not porn, I thought it might be a good idea to give this guy in particular a very loose correlation to what he thought he was searching for.
Also, he obviously did not do a google search for my website, as Sirlesque's search results are damned specific. He would've seen a bunch of mostly-naked dudes and said "yeah, these guys definitely know a lot about search engine functionality. And also butts. They know a lot about butts."
Instead, he did a search for a website that sells transmissions. These things only mildly overlap.
I believe there will be more emails, if the past is any indication. Stay tuned for additional coverage--this is my new favorite sport.
Also of importance; I have not received any responses to my follow ups.